iDM Südtirol - Uniting a Region
For iDM South Tyrol's 20th anniversary, PixelPEC created a dynamic brand video capturing two decades of evolution, highlighting its transformation from a tourism brand into a holistic regional identity.
My tasks were storyboarding, illustrating, script-writing and prepping the boards for animation. This also included defineing the visual language for the film, including how to use already existing materials such as photos, corporate identity elements and videos.
Here's how I think before I start work.
Three chapters comprised Südtirol's journey:
Yesterday ("Herkunft"): A snapshot of South Tyrol's brand history.
Today ("Ankunft"): Evolving into a regional brand.
Tomorrow ("Zukunft"): Upcoming plans. Brand architecture, ecosystem, growth.
The result was a versatile hybrid animated film in three languages (DE, IT, EN), designed for use in presentations, events, newsletters, social media, and websites. See the final result and a deep-dive case study on the PixelPEC website.
Above; Early explorations of the possible art directions, including an illustration-focused approach that we decided against.
Above; Different approaches to the collage style for key shots in the first part of the film. Balancing how footage, colors, type, graphical elements and effects interact within the framings.
Above; Some of my personal favorite styleframes. Made these with growing appetite for South Tyrol delicacies and mountain wanderlust.
Thanks for viewing.
Very grateful for this learning opportunity along my awesome team at PixelPEC!